Savory Selling and Email Marketing
Veit Schenk is a business consultant and marketing strategist specializing in email marketing and conversion strategies. Holding a Ph.D in brain science from Oxford University, he’s taken his understanding of how our brains work and used that to develop effective sales and marketing strategies that align with how we think.
His “Savory Selling” process is the antidote to the hyped up and pressurized sales processes so prevalent in standard online marketing circles. Cultivating a relationship with your potential clients and customers that shows you value and respect them is at the core of this method.
Email marketing is the most effective way to maintain contact and build that relationship, and Veit discusses his approach in the interview below: